The Breville Group’s core strategy is underpinned by the design and development of the world’s best kitchen appliances and effectively marketing these globally. The Group’s main brand is Breville, however, in different markets, it has a number of other company owned brands and brand partners that assist in delivering on the business strategy.
Breville designed products are sold in over 50 countries which is testament to our ability to deliver products with genuine innovation and consumer appeal. This is being achieved through our product research and development centre based in Sydney, Australia. Our corporate head office is also located in Sydney, Australia.
Australia and New Zealand
In Australia and New Zealand, the Group trades under its company owned brands, Breville, Kambrook and Ronson, and also distributes a range of Breville – Nespresso co-branded single serve coffee machines under a license agreement.
The Breville brand, in line with its global strategy, is focused on the premium kitchen segment of the market. In 2013 the Group became a machine partner with Nestlé Nespresso SA to distribute a range of Breville co-branded Nespresso machines in Australia and New Zealand.
The Kambrook and Ronson brands offer a broader range of products, including kitchen appliances, irons, vacuums, heating and cooling products, at an affordable price.
In North America, the Group distributes its range of premium designed and developed products under the Breville brand through premium channels and its own online retailing platform.
Rest of the World (including Europe)
In the Asia Pacific region, the Middle East, and South America, the Group markets its premium designed and developed products under the Breville brand using local third party distributors supplied via its Hong Kong office.
In Europe and the United Kingdom, the Breville brand is not owned or operated by the Breville Group. Within Europe, the Group has a number of partners who market Breville’s premium designed and developed products under their own brands.
Towards the end of the 2013 financial year, the Group established a business in the United Kingdom, marketing and distributing Breville premium designed and developed products under a new Group owned brand, Sage™, endorsed by internationally acclaimed chef Heston Blumenthal.